Poundland is launching its first-ever Black Friday event this week– both online and in stores - with a blanket 20 per cent reduction on all its brand-new baby and kidswear. Online, exclusive Black Friday deals will bring customers savings on Poundland’s newly launched digital website at Poundland.co.uk, with new offers dropping every day from today through to Friday, November 24.

Those deals – updated at https://www.poundland.co.uk/offers/deals-of-atthe-week - include well-known brands Elizabeth Arden, Clarins, Lancôme, Sanctuary Spa, Illamasqua make-up ranges and haircare range Oplex.

In addition, there will be a selection of designer fragrances for both men and women including Burberry, Calvin Klein, Jimmy Choo, Britney Spears and Issey Miyake.

A selection of products are available from this morning:

Customers can also take advantage of the 20 per cent reduction in baby and kidswear in-store from Wednesday 22 November until Sunday 26 November.

Poundland’s commercial director Tim Bettley said: “Whether online or offline, we’re all-in with Black Friday this year for the very first time. Our event will allow our in-store shoppers to see for themselves the amazing new kids and babywear we now offer for in the majority of our stores.

“Online, we’ve got over 100 Black Friday deals throughout the week so customers can save even more.”