Tesco has revealed its Christmas advert for 2023, featuring a family that’s getting into the Christmas spirit ahead of the big day, some more enthusiastically than others. The ad opens on an enthusiastic Dad and his somewhat reticent teenage son driving to Tesco for their usual shop.
Whilst wandering around the store, the Dad spots a Christmas sampling display and, after tasting the Tesco Finest Triple Chocolate Star Shaped Panettone, immediately transforms into a Christmas tree as he starts to get into the festive spirit. In typical teenager fashion, his son looks embarrassed and walks away, clearly reluctant to join in the fun.
Following a second visit to Tesco, other customers can be seen ‘Becoming More Christmas’ with baubles and glittering stars exploring the aisles. At the checkout, the Christmas tree Dad is served by a Tesco colleague who has transformed into a reindeer.
As soon as Dad’s Tesco Clubcard is accepted, a shining star decoration explodes from the top of his head, and his Christmas transformation is complete. While everyone around him ‘Becomes More Christmas’, the teenage son continues to remain reluctant to get into the festive spirit. Until Dad gives him the handcrafted Christmas tree topper that he made when he was a little boy.
Emma Botton, Group Customer Director said: “We want our seasonal campaigns to reflect how our customers feel as we know there’s been even more anticipation ahead of festivities this year. Our Christmas Report revealed that, as early as September, nearly a quarter of the nation (24%) were already looking forward to celebrating Christmas more than usual. This year, our #BecomeMoreChristmas ad captures the emotions and excitement we feel, as we draw closer to the big day.
"At Tesco, as Christmas approaches, we’re providing customers with all their festive favourites and some exciting twists, with quality and great value at the heart of it all.
"On behalf of Tesco, we wish you all a Merry Christmas.”
